It has been the buzzword of the summer, but "staycation" looks set to continue to be on holidaymakers' tongues for the rest of the year. The barbecue summer may have failed to materialize; but with a continued unfavorable pound to euro and with the UK still primarily in recession the predictions of tourists shunning foreign climates for more homely pleasures have proven correct.
Blackpool look off its seemingly yearly decline by attracting 2 million more guests to the seaside resort across the last 12 months. This trend looks set to continue to the end of the year as hotel providers report more demand for beds compared to last winter. Familiar traditional mainstays of British vacationing, like Yarmouth, Skegness and Brighton have all reported similar increases in holiday activity.
The national trust has reported similar improvements in domestic travel with 713,000 people visiting attractions in the North East alone – up an impressive 100,000 on the year before. David Ronn, National Trust Director for the region commented that 'At the start of the year we were not sure how the recession was going to affect us. We did not know if it was a threat or an opportunity we could grap with both hands. As it turns out, we have had a bumper season. What has happened is that Britons are exploring their own country again. More visitors to National Trust properties means more money going into the local economy. It's a win-win situation for everyone, especially with the country going through such a dire recession. '
Similar rises have been reported by museums and art galleries. According to the Art Fund, who conducted research of 255 such attractions, two thirds of such institutions boasted an increase in visits this year. Further, events hosted by the Royal Horticultural Society, including the Chelsea and Hampton Court Flower Shows have seen a turnout 15% higher year on year.
The trend for preferring the great British summer looks to be staying around for 2010 with forward bookings for domestic holidays being up across many sectors of the travel industry. James Beresford, Chief Executive of VisitEngland also sees a continued future for "staycations", commenting "the great visitor product on offer in England is back on everyone's lips, on their mind and here to stay, with Brits embracing the dynamic and diverse holiday offer here at home. We intend to work with the whole of the English tourism industry to ensure this trend is sustainable through 2010 and beyond "
Overall then the outlook for all those associated with British Tourism looks rosy even if the British weather does not match.
With the UK Recession continuing to rumble on, the trend for cheaper stay at home holidays has exploded. This article looks at the evidence for the trend, its impact and how "staycations" look set to be popular in 2010.